Skalica - Corporate Identity
Visual identity of town
Skalica introduced its new Corporate Design during
the ITF Slovakiatour fair on January 27, 2006. The new visual
identity reflects the strategy of the regional development of town
and puts the stress on a fast development of the region in the field
of tourism, active ways of spending free time but it is based on the
strong historical potential of town.
The logotype reflects the reference of the original coat of arms,
quotes it but it also transforms it into a new quality and general
applicability. The graphic part of the logotype hides in allegory
the typical double cross and it includes the slogan “Free Royal
Town“. Together they represent a complex whole meeting the
requirements of keeping the traditions and being modern.
Copyright for using the logotype is protected by licence contract.
The logotype of Skalica can be used only with the written approval
of the town authorities,
the department of the
strategic development and marketing and the rules of its use
must be kept. You can find more information on vicanmesto.skalica.sk, or sebelovamesto.skalica.sk.
Examples of the logotype use